A high-level academic conference on EU-China Tourism
A ‘Challenges and Opportunities for Chinese Tourism in European Heritage Cities’ conference will take place at the Sorbonne on 6th December 2018, as part of the “EU-China Tourism Year” (ECTY). The ECTY, the objectives of which were agreed at the 2017 EU-China Summit, is organised by the European Commission and funded by the European Union.
The conference is being organised by three major European universities (Alma Mater Studiorum – Università di Bologna, Italy; KU Leuven, Belgium and Université Paris 1 Panthéon-Sorbonne) along with the Observatory of Contemporary China from the Cité de l’architecture & du patrimoine.
These three universities – all members of the European University Alliance UNA Europa – have developed strong relations with major Chinese universities: Nankai University, Sun Yat-sen University, Tongji University, Beijing International Studies University, and Hong Kong Polytechnic University, all of which will also be participants at the conference’s three round tables.
The objective of the conference is to lay the ground for a long-term EU-China academic research and professional collaboration by bringing academics and researchers together with innovative SME businesses in the fields of tourism, heritage and urban studies. Attendees from diverse backgrounds will attend: European and Chinese scholars specialising in tourism, heritage and urban studies; local stakeholders working in these fields; tourism, heritage and urban decision makers in Europe and China; and innovative businesses and startups in the fields of heritage and tourism.